Nadella: Activision Blizzard can pass regulation without concessions

2022-05-15 0 By

Microsoft stunned the gaming industry last month when it announced it was buying Activision Blizzard for a whopping $68.7bn.Since the news broke, many gamers, media, and peers have questioned whether regulators would approve the massive deal, which would give Microsoft control of franchises for popular IP titles such as Call of Duty, Diablo, and Overwatch.The deal is already under review by the Federal Trade Commission (FTC), but Satya NaDELLa, Microsoft’s chief executive, believes the company won’t need to make concessions to go through with the deal.After nadella’s interview with The Financial Times, the publication wrote that Nadella believes Microsoft should not need to make any formal concessions to win regulatory approval for the deal because it is still too small to have anticompetitive effects.”In any case, all the analysis we’re talking about now needs to start with, ‘What category are we talking about, what structure are we talking about?’.Even after this acquisition, we are no. 3 at best, and we don’t have much of a market share.We’re a small player in a highly fragmented game industry.”Right now, the market is fragmented and there are a lot of players from SONY to EA.Here are some of the biggest gaming companies and their market values.EA: $37 billion Take-Two Interactive: $25 billion, with ZyngaBandai Namco $15 billion, Ubisoft $7 billion, Konami $6 billion, Square Enix $6 billion, Capcom $5 billion, SegaEven if Microsoft were to buy other companies, there would be plenty of publishers to challenge its dominance in the space.SONY’s PlayStation division now generates the most revenue of any game console maker.According to a new report from GameSpot, PlayStation brought in $24.87 billion in revenue in 2021, while Xbox brought in $16.28 billion.